We build and boost hospitality brands through concepting, branding and design.

A cartoon illustration of a person skateboarding on a ramp, with a cityscape background and a clear blue sky.
  • Hotel Satori logo with a red rectangular emblem containing a stylized white letter 'H', and the name 'Hotel Satori' written below in red on a black background.
  • Red outlined arched door with vertical lines and the text 'DOOR 74' beneath it, on a black background.
  • Logo for Bouillon d'Amsterdam featuring bold black background with red and white text and handshake icon
  • Logo of The Tishy Gy, featuring stylized red text on a black background, with the words 'HARIES' in red underneath.
  • Red cursive text reads "De Blauw Parade - 1880" on a black background.
  • Red circular logo with black background, featuring a stylized crown above horizontal stripes, with the text "De Werf Enkhuisen" at the top, and "Drink - Eat - Play" at the bottom, separated by small stars.
  • Neon sign with a red circle divided into sections and a horizontal line, resembling a stylized weather or climate icon.
  • A black background with a vertical red Chinese character for 'travel' and the word 'love' written in English.
  • Black background with a string of red letters spelling 'BAROSSA' hanging, celebrating Barossa Valley, a wine region.
  • A red line drawing of a duckling with a flower, set above the text "The Ugly Duckling" in red on a black background.
  • Black background with red text that reads 'KANARIKE CLUB' and two small cartoon bird characters on each side of the text.

About

At Flavored and Branded, we build foundations. In a hospitality world of fast hype and even faster fade-outs, we focus on the long term. Concepting with character, branding built to last.

We combine hospitality craftsmanship with creative concept work. Two worlds that come together to create one strong, recognizable and future-proof brand.

Flavored & Branded is your creative partner for concepting and branding in hospitality and F&B. Founded by Sjo, shaped by doing the work. Combining the know-how from both working and owning businesses in hospitality, with a background in art direction and concept development.

Our specialties
A young man with short hair wearing a brown cardigan over a white shirt, standing against a plain gray wall.

Sjo - Founder & Creative

Icon of a cleaver knife on a red circular background.

Concepting

“Mise en place”

Concepting is the foundation, it's the DNA. Researching and analyzing the market allows us to find the opportunities to fit in. We catch the essence of your vision and flavor it into a story.

A likable story, a story strongly positioned and hard to forget. Ready to get branded.

Magnifying glass showing four bacteria or viruses on a red background.

Branding

“Cooking flavors”

Many have a logo, few have taste! The goal of branding is to fuel word-of-mouth. We do this by creating a brand that’s a verbal and visual translation of its DNA. Easy to recognize, hard to forget.

From tone of voice to logo, from color palette to brand illustrations.

White silhouette of a Roblox avatar with curly hair on an orange circular background.

Implementing

“Finishing touch”

A brand is alive and kicking when it’s flourishing everywhere. But only when it’s well implemented. We design all the needed deliverables.

Menus, branded plates, an outstanding facade, but also a well functioning website and animated campaigns to launch the (re)opening.

More about our services

Latest work

Concepts for the spirit, branded for the crowd. Flavored for the eye, to feed the word-of-mouth.