From brain to plate

We build and boost hospitality brands through concept, branding and design. From concept to opening. We offer a full A-to-Z service: complete support, one point of contact, every deliverable created under one roof

Concept development
Branding
Deliverables
Website
Photography
Campaign

Concept development

The mother of all successful hospitality concepts. Concepting is the foundation, the reason, the DNA. Researching and analyzing the market allows us to find the opportunities to fit in, catch the essence of a vision, and flavor it into a story. A likeable story, one strongly positioned and hard to forget.

What we deliver in this fase:

  • Market Research

  • Location Analysis

  • Concept Definition

  • Brand Promise

  • Naming

Street scene with signs displaying 'Drink, Eat, Play' and a historic clock tower in the background.

De Werf - Enkhuizen

Branding

This is where we start cooking flavors. Branding consists of a verbal and a visual identity. A good brand is both verbally and visually rooted.

Based on the concept story and positioning, we begin creating the flavor of the brand. We start with a tone of voice, a tagline and a mantra; we finish with a logo, color palette, illustrations and brand patterns. Memorable branding is easy to recognize and hard to forget.

We create this by translating the DNA into a verbal and visual identity. This is where we start cooking flavors.

What we deliver in this fase:

  • Logo

  • Brand Pattern

  • Illustrations

  • Color Palette

  • Tone of Voice

  • Tagline

  • Brand Guide

The Joint Pizzabar - Rotterdam

Design & deliverables

The finishing touch: the implementation of your brand.
A brand is alive and kicking when it’s flourishing everywhere, but only when it’s properly implemented.
We design all the deliverables you need.

What we deliver in this fase:

  • Menus

  • Window Signage

  • Staff Clothing

  • Merchandise

  • Packaging

  • Napkins & Coasters

  • Social Media Templates

  • All Other Brand-Related Deliverables

White t-shirt with graphic design of a fish, large red Japanese characters, and a stylized letter 'R'.

RYO - Amsterdam

Website

The digital business card of your venue. We work with customized templates featuring full brand implementation and custom animations. Easy to adjust and cost-effective, while still looking unique, fully branded and SEO-ready. Custom web design is also possible.

What we deliver in this fase:

  • Web Design

  • Web Text

  • Custom Animations

  • Domain Connection

  • Squarespace CMS

  • Basic SEO Integration

De Werf - Enkhuizen

Photography

Photography for your website or social channels, the real flavors coming straight from your kitchen. We work with a specialized food photographer who knows how to shoot hospitality the right way: warm, tempting and true to your brand. From hero dishes to interior shots and behind-the-scenes moments, we create a visual taste that makes people hungry before they’ve even booked a table.

What we deliver in this fase:

  • Food Photography

  • Social Media Content

A wooden table with two glasses of white wine, a plate with a cheese and vegetable dish topped with yellow sauce and sprinkled herbs, and a white plate with a piece of cheese, a small black item, and some sliced white cheese, along with a printed menu.

Tim by Harries - Rotterdam

Campaign

Creating concepts and designs for offline and online campaigns is the extension of your branding and the run-up to a successful (re)opening. We develop design concepts and produce animated branded content. From awareness campaigns and recruitment campaigns to teasing content.

What we deliver in this fase:

  • Campaigns

  • Social media reels

  • Animated content

  • Social Ads

  • Posters

A brown leather-bound cocktail menu titled 'DOOR 74' with a gold logo of a window with bars, resting on a woven fabric surface.

Door 74 - Amsterdam