A cartoon character resembling a tennis ball with a big smile, wearing a headband and sneakers, holding a tennis racket in one hand and a globe in the other. The character balances several numbered tennis balls on its head and has a kettlebell with "LBS" hanging from one leg. The phrase "Born to play" appears below, indicating a tennis theme.

HAL22 is an indoor sports and recreation venue of the Utrechtse Horecagroep, renowned for its wide range of facilities, including 10 indoor padel courts, 10 HyperBowling lanes, 3 squash courts, fitness, snooker, pool, virtual darts, and shuffleboard. For HAL22, we developed the merchandise under the theme Born To Play. At the heart of this concept is a vibrant cartoon that symbolizes the diversity and enjoyment of the recreational and sports activities HAL22 has to offer.

What we made:

Illustrations
Merchandise

A black and white illustration of a person climbing a mountain with a flag on top.
  • Back of a person wearing a black T-shirt with the text 'BORN TO PLAY' and a graphic of a smiling ball, along with a black cap, standing against a plain gray wall.
  • A pair of white socks with the phrase 'Born to Play' and a smiley face graphic printed on them, laid on a light surface.
  • Black tote bag featuring a cartoon character playing tennis hanging from a metal rod.
  • Back view of a person with brown wavy hair wearing a white sweatshirt with 'BORN TO PLAY_' printed on the back and light blue jeans.
  • Person wearing white sneakers and a light dress holding a black tote bag with a cartoon tennis-playing character and the text "HAL22" on it, standing against a plain light gray background.
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