Door 74 is one of the oldest and most influential cocktail bars in the Netherlands. Hidden behind an unmarked door in the heart of Amsterdam, it combines international allure with deep-rooted history and an uncompromising focus on hospitality and craftsmanship. The bar serves cocktails only — no wine, no food. By doing so, Door 74 commits fully to perfection within a single discipline. In October 2025, the bar closed for renovation. During this period, we developed the new brand identity.

What we made:

Branding
Visual identity
Brandpattern
Logo
Illustrations

A detailed, hand-drawn map of the world showcasing the continents and oceans.
  • Voorgevel en raamstickers Tim By Harries
  • A glass of dark liquid in a tilted glass cup with steam and a lit candle underneath, set on a dark wooden table.
  • Close-up of a dark floor with white line markings of multiple basketball courts.
  • A cocktail menu with a dark red cover featuring a gold arch logo and the words 'DOOR 74' and 'COCKTAIL MENU' on a bar counter, with a blurred background of bar shelves and patrons.
  • A hand with red manicured nails is pouring a drink into a cocktail glass with a long stem, placed on a marble table. The drink is red, and the liquid is splashing as it is poured into the glass against a dark background.
  • A set of black business cards with gold foil accents, stacked on a woven surface. The top card displays a logo and contact information for DOOR74.
  • A round, modern coaster with the logo "DOOR74" placed next to a cut-glass tumbler filled with a reddish beverage, on a black surface with a shadow cast across the items.
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