De Werf went from shipyard to harbour of fun. After years as an iconic shipyard and later a brewery, De Werf is setting sail on a new course. A fresh direction, an updated offering — but with all the beloved elements that made this place what it is. A place built to celebrate life. We had the honour of coming on board early, contributing to the concept development and the full branding process.

What we made:

Concept
Branding
Verbal identity
Visual identity
Menucards
Website
Window signage

Black comic-style skull with crossbones, surrounded by flaming bombs, on a black background.
  • Menu
  • People sitting at outdoor tables under pink and orange striped umbrellas at a sunny patio during daytime, with buildings and flags in the background.
  • Interior of a restaurant with a dark wall and wooden ceiling beams, decorated with hanging light fixtures, flowers in vases on wooden tables, and a large mural with Dutch words that say 'Zing Vals, Speel Zeker, Leef Goed'.
  • Decorative stickers of cartoon restaurant utensils and drink characters on a window at a boarded-up outdoor seating area, with reflections of sailboats and a crane outside.
  • Street view with hanging signs that read "Drink, Eat, Play" and a historic building with a clock tower in the background.
  • Close-up of a commercial coffee roasting machine with a cartoon sticker of a happy coffee cup on the black surface in front.
  • Illuminated sign reading "WC Toiletten" on wooden wall in indoor setting.
  • Person wearing a black t-shirt with a cartoon drink character holding a wine glass and a beer mug.
  • Close-up of a clock with the words 'Eat, Drink, & Be' curved around the face, on a glass building exterior.
  • A sign on a pink wall with black text and illustrations. It indicates directions to the 'Kings' to the right and 'Queens' to the left. The sign includes small handwritten notes in Dutch and drawings of animated characters, one holding a card and the other watering a plant, with a 'WC' sign nearby.
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