Concept

Santiago Tapas brings a fresh new tapas experience to Foodhallen Amsterdam & Rotterdam. We designed both shops and developed a strong visual identity based on an existing logo. From this logo, we created a custom font that became the heart of the brand. We took care of all the signage, menus, and communication, making sure everything felt connected. This design was carried through to merchandise, door visuals, and the overall look and feel, giving Santiago Tapas its own unique character while making it stand out among the 20 other food stands in Foodhallen.