Concept development and branding for hospitality. From taste to real value for restaurants, bars, cafés and hotels.

A cartoon illustration of a person skateboarding on a ramp, with a cityscape background and a clear blue sky.
  • Hotel Satori logo with a red rectangular emblem containing a stylized white letter 'H', and the name 'Hotel Satori' written below in red on a black background.
  • Red outlined arched door with vertical lines and the text 'DOOR 74' beneath it, on a black background.
  • Logo for Bouillon d'Amsterdam featuring bold black background with red and white text and handshake icon
  • Logo of The Tishy Gy, featuring stylized red text on a black background, with the words 'HARIES' in red underneath.
  • Red cursive text reads "De Blauw Parade - 1880" on a black background.
  • Red circular logo with black background, featuring a stylized crown above horizontal stripes, with the text "De Werf Enkhuisen" at the top, and "Drink - Eat - Play" at the bottom, separated by small stars.
  • Neon sign with a red circle divided into sections and a horizontal line, resembling a stylized weather or climate icon.
  • A black background with a vertical red Chinese character for 'travel' and the word 'love' written in English.
  • Black background with a string of red letters spelling 'BAROSSA' hanging, celebrating Barossa Valley, a wine region.
  • A red line drawing of a duckling with a flower, set above the text "The Ugly Duckling" in red on a black background.
  • Black background with red text that reads 'KANARIKE CLUB' and two small cartoon bird characters on each side of the text.
  • Stylized text design with the words "Cafe KUYUL moms" in red, decorative script and outline, with arrows and lines embellishing the composition.
  • Red circular logo with the words 'PIZZABAR' repeated twice around the circumference and 'the Joint' in stylized script in the center.
Icon of a cleaver knife on a red circular background.

1. Concepting

“Define the concept”

Before branding comes clarity.
We mix research, creativity and strategy to define what a place is, why it matters and why people should remember it.

The first step to creating real value.

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Magnifying glass showing four bacteria or viruses on a red background.

2. Branding

“Build the brand”

Many have a logo. Few have taste.
We translate strategy into brands people recognize, remember and feel.

From tone of voice to visual identity.
Built to add value, not just look good.

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White silhouette of a Roblox avatar with curly hair on an orange circular background.

3. Rollout

“Bring it to life”

The finishing touch where strategy and identity become visible across every touchpoint, online and offline.

From menus to signage, from websites to campaigns. Where value becomes visible.

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From taste to value

Having taste is a good start. Creating real value is what matters.

At Flavored and Branded, we build foundations for lasting value. In a hospitality world of fast hype and even faster fade-outs, we focus on concepts and brands that stand the test of time and make a place feel worth it.

We combine hospitality craft with creative concept work. Two worlds that come together to shape one clear concept and a brand that adds real value. Not just something that looks good, but something people understand, remember and come back for.

Flavored & Branded is your creative partner for concepting and branding in hospitality and F&B. Founded by Sjo. Built on experience from working in and co founding hospitality businesses. Backed by a background in art direction and concept development.

See the work

Sjo - Founder & Creative

Latest work

Where concept meets brand

Concepts for the spirit, branded for the crowd. Flavored for the eye, to feed the word-of-mouth.